Distribution Channels

We are building a distribution network across modern trade channels, outside Future Group network. Today, we have established presence in ~120k stores.

Inside Channels
Outside Channels

building
partnerships

As a consumer obsessed company, we want to be in every consumer segment where there is demand. Consumer data allows us to anticipate, predict and evolve with the changing trends, needs and aspirations of customers. While we have created brands for a large number of new and emerging categories, there are certain categories like dairy, organic and speciality foods that required depth, knowledge and deep understanding of sourcing, product development and manufacturing.

For such categories, we have identified and developed strong partnerships with global leaders like US-based Hain Celestial for ‘good for you’ snacks and speciality foods, and New Zealand based dairy cooperative Fonterra.

Our collaboration with Fonterra, a 130-year old cooperative that is among the global leaders in a hyper-competitive segment, is a special relationship where two organisations have come together to achieve Dairy 2.0 in India. Through this partnership, we are introducing a value-added portfolio of dairy products.

We also entered into a joint venture with Switzerland-based Mibelle AG, a leading and recognized name in the personal care products category, with an aim to design new product concepts and market new brands in the personal care category in the Indian market. Mibelle’s products are known for its high Swiss quality standards and innovation. With this partnership, we aim to capture the booming growth in this category in the Indian market.

INDIA FOOD PARK

TUMKUR, KARNATAKA

Through India Food Park, FCL is building one of a kind food infrastructure thereby changing the dynamics of food processing sector. Set-up in partnership with the Ministry of Food Processing Industries, Government of India - this state-of-the-art food park facilitates end-to-end food processing along the value chain (grading, sorting, pulping, packaging & distribution) from the farm to the market.

Equipped with world-class food processing units, 22,000-tonne storage capacity, cold storage unit and in-house pulping, milling, flouring, spice and dal units, the massive park is spread across 110 acre land in Tumkur region in Karnataka.

The park is a home for several food processing firms where India Food Park enables them to work through a single window system. The vicinity of Tumkur region is surrounded by the districts of Kolar, Shimoga which are rich in millets, oilseeds, vegetables and fruits.

The park is beneficial for farmers as it avoids the hassle of reaching out to multiple vendors and selling the crops to single point of contact. India Food Park is strengthening FCL’s existing line of established brands in the commodity and value-added space through better packaging, sorting and distribution. It is built with best line of facilities to foray into newer food categories such as branded fruits and vegetables, frozen and processed food products which are currently not produced in India.

THE INDIA FOOD PARK INAUGURATED BY OUR HON’BLE PM SHRI NARENDRA MODI

“The food processing and packaging business is a global market and India has a lot to offer.”

- Shri PM Narendra Modi

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Manufacturing

The food processing industry forms an important segment of the Indian economy in terms of contribution to GDP, employment, investment, and is a major driver for a country's growth. With existing robust set-up of manufacturing units, we areexpanding our foothold in India and abroad. Equipped with modern technology and large capacity of production, the well-streamlined business of FCL allows the company to source best quality raw material, create favorable storage conditions and subsequently retail the product straight to consumers.

AGRI-SOURCING

FCL has one of the leading agri-sourcing operations in the country. The golden harvest of Indian farmers – rice, sugar, wheat, oil seeds, pulses, dry fruits, spices and much more are sourced through 51 centres across India for further grading, quality checks, processing, packaging and distribution.

Franchisee & Distribution

Aadhaar:

Aadhaar Wholesale Trading and Distribution Limited is a part of Future Group and is responsible for creating a digital wholesale and distribution business of the company’s brand portfolio. It brings in modern analytics and operations to a business (General Trade and Informal) that has been long run by intuition and serves as real-time, data driven, digital Business to a Business platform. Aadhaar Serves Retailers, Store Owners, Dhaba, Restaurant Owner, Service Provider and Institutions in semi Urban areas.