Future Consumer Ltd (FCL) is one of the fastest growing FMCG companies in the Indian market. We are a FMCG 2.0 company that is data-oriented, led by modern trade and a digitally-enabled distribution network. We are building brands to acquire the lifetime value of today’s Fast Moving Consumer Generation.
We are combining cutting-edge consumer insights, technology and innovation to develop and grow a range of products across multiple categories in food, home care and personal care and beauty space that deliver on needs and aspirations of India’s next generation, young customers.
In food, the opportunity lies in branding as food itself is an under-branded category in the country. More than 670 million Indians today were born in the post-liberalisation era (1990 onwards). Over 65 percent of the market is unbranded, according to estimates, with 1.3 billion people who are only just beginning to consume.
We understand evolving India and its aspirations from food to home care and personal care and beauty. We are building brands that reflect the shift in thinking of consumers and the category.
The Indian kitchen has changed significantly. New technologies, gadgets, diets, fashion have had an impact. The kitchen is not only a space for chores but also for display.
Our focus on quality helps us command a premium for our products. It helps instill confidence among our customers.