That is what POOOF! is all about. An expression of something light, something that is present in a moment & gone in the next, and something that does not linger around but vanishes swiftly. The products under this brand are of similar characteristics. They are light & flaky treats that disappear within minutes of opening a pack & leave no trace of having eaten anything. POOOF! offers a range of delicious and flaky treats created especially for the millennials such as wafflets, kettle chips and popcorn.